About
Our Story
Uchi and Soto started with two people who had spent years working behind the scenes in fast fashion. What looked glamorous on the surface often felt very different up close.
“We saw the waste. The burnout. Factories under pressure. People being treated like machines. Materials being discarded like they meant nothing. It got harder and harder to ignore. Eventually, we knew we couldn’t keep being part of it — not if we wanted to feel good about what we were creating.”
So we started Uchi and Soto — a jewellery brand built on intention, not excess.
Inspired by the Japanese concepts of uchi (内 – inside) and soto (外 – outside), we design pieces that reflect the space between who we are privately and how we show up in the world.
About
Our Story
Our designs explore the space between identity and perception — where internal and external worlds meet.
Every piece is thoughtfully made.
We care about where our materials come from, who makes them, and what they stand for.
It’s jewellery made with care — for people who value meaning just as much as style.
Our Philosophy
Uchi and Soto is built around duality:
uchi (内) — the inner world: personal, quiet, unseen
soto (外) — the outer world: visible, shared, shaped
We design in the space between the two — where identity meets expression, and jewellery becomes more than just decoration.
It becomes part of how you move through the world.
We believe in clarity over clutter.
In doing less, but doing it better.
Every piece is designed to feel personal, to last, and to say something — even if it’s quiet. We’re not here to chase trends or overcomplicate things. We’re here to make jewellery that feels good to wear, that holds meaning, and that respects the people and processes behind it.
Intentional. Understated. Built to last.
That’s how we work — and why we started in the first place.
Our Practice
We care about how things are made; and why.
Each piece is crafted in small, deliberate batches.
That means less waste, more attention to detail, and quality you can feel.
Our materials are responsibly sourced.
We use recycled metals, traceable stones, and anything else that meets our standards: durable, considered, and aligned with the values we started with.
We work closely with skilled makers who understand that jewellery isn’t just about precision — it’s about feeling. Craft matters. So does care.
We don’t overproduce.
We don’t follow fast cycles.
Instead, we design timeless pieces meant to be worn on repeat, lived in, and passed on.
Because good jewellery should look good — but also feel right. To wear. To give. To stand behind.
Our Community
The Uchi and Soto community is made up of people who move with purpose — Who care about the details: how something’s made, where it comes from, and what it stands for. Who choose pieces that reflect who they are, not just what’s trending.